Welcome to
Third-i Retail Solutions

Third-i smart POS displays are an innovative South African solution (using technology developed in the USA) that provides powerful, data-driven answers to several key questions:

  • Who is buying your product?
  • How do they engage with it?
  • How do they (really) feel about it?
  • How do your marketing messages influence their purchases?

Highly Accurate

Non-intrusive

POPIA Compliant

State-of-the-art

How it works

Third-i uses advanced facial analysis technology to accurately determine each shopper's demographic (with 98.1% accuracy without masks, and 97.5% accuracy with masks) and their prevailing sentiment (as reflected in their facial expressions) when they engage with the products on the smart display.

Third-i technology also collects data on the length of time consumers spend engaged with your brand or products – this can indicate when they require additional information to help them choose between products. Crucially, Third-i is non-intrusive and does not detract from the shopping experience.

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Research

Third-i can provide enhanced consumer sentiment analysis through speech-to-text assessment in parallel with video-based facial expression analysis.

The facial cues can unlock consumers' true feelings towards a display – even if this is only being expressed subconsciously. Typically, Third-i technology can provide more accurate results than merchandising or surveys, as it eliminates bias.

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Shopper Behaviour

Third-i can track and generate metrics on footfall, pedestrian traffic flows and occupancy levels by monitoring consumer movements through public spaces. At the same time, demographic data (age and gender) can be collected, along with sentiments as expressed through facial expressions.

Heatmaps can be generated based on dwell times, movements and sentiment, allowing for reworking of layouts and displays to better align with consumers' geographical and emotional journeys.

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Technology

Third-i has partnered with US-based Zenus AI to deliver world-class technology solutions, using state-of-the-art Edge artificial intelligence computing powered by Nvidia. Each palm-sized Third-i device can be integrated with most cameras, with rapid data processing taking place onsite rather than in the cloud.

Cloud-based media content can be pushed down to each device, with real-time analysis of responses enabling agile analysis and proactive content management.

Regulatory Compliance

Third-i technology is entirely compliant with data protection measures, including South Africa's POPIA legislation and the EU's GDPR framework. Compliance is ensured by the focus on identifying types of people rather than specific individuals, and by the fact that no images or video are recorded or uploaded to a storage facility.

Third-i is an analytical tool that operates purely in real-time.

Unit Design

Our retail solutions are designed for optimum alignment with both your brand and store environments. The compact design of the combined smart camera/supercomputer units means that they can be easily installed and linked to screens store-wide, including at entrances and as an integral part of gondola ends, permanent displays in the primary run, standalone permanent displays and blitz displays; above fridges and freezers; at bakery, butchery, and dispensary counters; at tills; and above kiosks.


The use of adaptive messaging lets the unit act as both a highly targeted communications tool and a means to gather data that facilitates enhanced understanding of consumers and their response to optimised messaging. In primary shelf areas, where space is limited, content screen inclusion may not be possible. Instead, the Third-i unit can be installed in an element similar to a static shelf defender, with its primary purpose being to gather shopper data.

Key installation requirements

  • Power source
  • Stable structure for secure attachment

Third-i advantages

  • Complete POS design, production and installation service OR Collaboration with your existing POS suppliers plus unit installation
  • Onsite testing and verification
  • Retrofit option for existing POS units

COVID Compliance

Assessment of occupancy can be a vital measure of COVID-19 regulation compliance (and where mask-wearing is mandated, the ability of Third-i facial analysis technology to determine consumer sentiment is only very slightly diminished by masks).

Media Content

Adaptive communication serves targeted messaging to specific audience segments, and cuts through visual clutter to establish a more meaningful, personal connection. We can adapt your existing messaging for more direct communication, capturing eyeballs and priming them to receive your key brand messages. Rather than wasting words and images on bored, listless shoppers, you can talk to intrigued, engaged consumers.

Innovations of the World

No more mystery shoppers. Third-i smart point-of-sale displays - A Retail Innovation from South Africa

The third eye represents intuition and insight—an inner vision and enlightenment beyond what the physical eye can see.

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Pilot Case Study: boosting brand performance

Turbovite Case Study - Turbovite is an energy supplement brand wanting to boost in-store sales that suffered due to Covid-19.

Learn how they increased sales by up to 382%.

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Contact Us

  • Get In Touch info@third-i.co.za angela@third-i.co.za shaun@third-i.co.za

  • Call Us Brad: +27 79 693 1524